Apple is the latest major company to get into nickel and dime crime, which is safe, legal and fantastically profitable. Their new iPhone ringtones function gets people to pay 99 cents for something they already own, and money for nothing is always the best best profit margin you can have. It used to be called theft.

Robbers used to hang out in the woods and collect loot from unwary travellers by threatening to insert sharp instruments into their soft parts or banging them over the head with a heavy stick. This is no longer necessary, there are much better ways to boil a frog nowadays.

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